6-week program for facilitators, trainers, and coaches

Stop Struggling to Find Clients.
Start Attracting Them.

Next Cohort: January 2025

You’re here to make a difference, and this program gives you the tools to do just that. With a clear plan and personalized support, you’ll confidently market yourself, sell your services, and reach more people.

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You’re an expert in agile, on top a talented facilitator, trainer, and coach. You know your work can create real change.

But when it comes to landing clients or filling your workshops? It feels like you’re spinning your wheels.

  • You’ve tried posting on LinkedIn, but no one’s biting.
  • You’ve tried pitching to potential clients and hearing nothing back.
  • You’ve tried creating offers, but never knowing if they’ll work.

It’s exhausting, discouraging, and leaves you questioning if being self-employed, working with purpose and earning good money is even possible.

Here’s the good news: It is possible.
And it doesn’t take gimmicks or pushy tactics.

Introducing

Who to Sell What How

A six-week program designed for facilitators, trainers, and coaches who are ready to:

Attract more clients—without feeling like you’re chasing them.
Fill your workshops—and create offers that truly sell.
Build a business that supports your purpose and brings financial stability.

This program goes beyond theory or tips. Over 6 weeks, you’ll define your audience, craft offers that resonate, and build a plan to market and sell yourself—all while receiving valuable feedback and support.

It’s about creating the foundation you need to grow your business—so you can stop chasing clients and start attracting them.

By the end, you’ll have:

A clear understanding of who your ideal client is.

A simple plan to market and sell without feeling pushy.

Offers that align with their needs and make them say, “Yes, I need this!”

Here’s How It Works

Start Immediately with Your Bonus Course
Your first step is simple: make space to succeed. This self-paced bonus course helps you free up one hour a day to dedicate to growing your business. It’s packed with actionable strategies to take immediate control of your time.

Set Your Foundation in a 1:1 Kickoff Call
Book a personal 30-minute session with me. Together, we’ll clarify your goals and create a tailored plan to get the most out of the program.

Follow a Structured 6-Week Journey
The program is designed to help you reach your goals in just six weeks. Each week focuses on a key topic with daily, actionable tasks to guide you step by step.

Join Topic-specific Live Calls
For each of the six topics I am offering weekly live calls all program joiners can join to clarify questions or to gain valuable feedback.

E-Mail Support when You need it
In case you are unable to join a live call or have a question in between, you can email me and receive a personalized reply within 48 hours max.

How It Works

Your 6-Week Journey

If you’re ready to put in the work, this program will give you the tools and support to finally move forward.

Preparation Week

Create the space you need to succeed.

Learn how to carve out one hour a day for this program—and beyond—using tools and strategies from this self-paced module.

Week 1: Vision Week

Set your goals and start strong.

Kick off with a 90-minute live Zoom call to meet the group, share your goals, and set your vision for the future. From Tuesday to Friday, you’ll complete daily tasks that set a strong foundation.

Week 2: Ideal Client Week

Find your focus.

Throughout the week, you’ll refine your profile, so you can focus on attracting the right people to your offer

Week 3: Positioning Week

Stand out and showcase your value.

Refine and strengthen your positioning. Daily tasks will guide you through connecting your expertise to your clients’ needs.

Week 4: Offer Week

Craft offers your clients can’t resist.

Learn how to structure offers that meet your clients’ needs while staying true to your expertise. Whether you’re improving an existing offer or creating something new, this week is about shaping offers that sell.

Week 5: Marketing Week

Get noticed by the your Ideal Client.

No more shouting into the void. This week is all about putting your offers in front of your Ideal Clients. You’ll learn simple, authentic ways to get attention and start implementing them through structured daily tasks.

Week 6: Sales Week

Guide prospects to a confident yes.

Selling doesn’t have to feel pushy or uncomfortable. This week, you’ll develop a personalized, confidence-building approach to sales—so you can guide clients to say yes without hesitation.

Structured Yet Flexible

Follow a clear six-week path—but without the pressure to rush. Need more time? Extend your access with ongoing live-call support and updates to materials.

Live Calls That Keep You Moving

Weekly calls for each topic provide direct support and valuable feedback. Whether you’re clarifying your Ideal Client, refining your offers, or planning your sales conversations, you’ll always know what to do next.

Action-Oriented Daily Tasks

Break big goals into small, achievable steps. Spend just one hour a day to make real progress.

Tailored to You

This isn’t a one-size-fits-all course. It’s designed for facilitators, trainers, and coaches working with organizations.

Ready to Attract More Clients?

Join Who to Sell What How today and start taking action immediately.

Here’s what you’ll get:

1:1 Kickoff Call to set your foundation
6-Week Structured Program with daily tasks
Weekly Live Calls for personalized feedback
Bonus Course: Find an Extra Hour for Your Business
And if you need more time? Extend your access and stay as long as you need.

Sign up now and start creating the space for your success with the Preparation Week.

› Join the Program

Apply For The 6-Week Program